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As I Am

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As i am - born curly aloe shampoo & wash
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As I Am – born curly aloe shampoo & wash

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JOD 15.00
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Brand story

About As I Am & Popular Ranges

As I Am was founded by Chris Mackey, a trichologist and cosmetic chemist, with a mission to create haircare products specifically designed for textured and natural hair. This professional background in hair science is central to the brand's identity and informs its approach to formulation — products are developed to address the specific structural needs of coily, kinky, and curly hair types. The brand's most recognised product is the Coconut CoWash, a cleansing conditioner designed to gently cleanse natural hair without the drying effect of traditional shampoo.

Co-washing is a popular method in the natural hair community, particularly for those with tightly coiled or dry hair that benefits from retaining more natural moisture through the wash process. The As I Am CoWash has become a go-to product for many who follow this method. Alongside the CoWash, the brand offers a Double Butter Cream that provides deep moisture and helps define and smooth natural hair.

The Hydration Elation Intense Conditioner and Long & Luxe Strengthening Masque target different conditioning needs, from everyday use to intensive treatment. As I Am's curl styling products include the Curl Color Collection and styling gels and creams that aim to define without crunch. The brand's formulas are free from mineral oil, sulphates, and parabens, which aligns with the preferences of many natural hair customers.

Browse the As I Am range at OhMyKajo to find natural haircare products developed with textured and coily hair at their core.

Good to know

Frequently Asked Questions about As I Am

The As I Am Coconut CoWash is a cleansing conditioner designed to gently wash natural and coily hair while retaining moisture. Unlike traditional shampoos, co-washes use conditioning agents to cleanse without stripping the hair's natural oils — a method popular with those who find their hair becomes dry or brittle with regular shampooing.

As I Am is formulated specifically for natural, coily, and textured hair types. The brand was developed by a trichologist, with formulas designed around the moisture and structural needs of kinky and coily hair patterns. Products like the Coconut CoWash and Double Butter Cream are particularly popular with this hair type.

As I Am formulates its products without sulphates, mineral oil, and parabens — ingredients many natural hair customers prefer to avoid. This is noted on the brand's product packaging and marketing materials. Check individual product labels for full ingredient information before purchasing. OhMyKajo helps customers in Jordan — including Amman, Ajloun, and Aqaba — browse the As I Am range online.