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Brand story

About SheaMoisture & Popular Ranges

SheaMoisture describes its mission as empowering Black communities and has grown into a global beauty leader across hair care, skincare, bath and body, and deodorant. The brand describes its range as naturally infused and paraben-free. The hair range is organised by hair type — Type 1 (straight), Type 2 (wavy), Type 3 (curly), and Type 4 (coily) — making it easier to find the right shampoo, conditioner, leave-in, detangler, styling product, treatment, or masque for your specific texture.

Popular collections include

  • Coconut & Hibiscus
  • Jamaican Black Castor Oil
  • Raw Shea Butter
  • Manuka Honey & Mafura Oil
  • Manuka Honey & Yogurt
  • African Black Soap
  • Aloe Butter

More recent additions include

  • the Bond Repair Collection
  • Scalp Care Collection
  • Even & Radiant range

SheaMoisture's body and skincare offering covers bar soaps, body washes, body lotions, body scrubs, massage oils, facial moisturisers, cleansers, and face treatments. The baby range includes wash, shampoo, and lotion, while the kids line adds styling and treatment options. A men's range covers beard care and hair and body products, and the deodorant category includes both antiperspirant and whole-body formats.

SheaMoisture is produced by Sundial Brands LLC and distributed globally through Unilever.

Good to know

Frequently Asked Questions about SheaMoisture

SheaMoisture organises its hair range by type: Type 1 (straight), Type 2 (wavy), Type 3 (curly), and Type 4 (coily). This makes it straightforward to browse shampoos, conditioners, leave-ins, and styling products matched to your curl pattern. The brand also offers a hair quiz on its own website if you need more guidance.

SheaMoisture's bestselling collections include Coconut & Hibiscus, Jamaican Black Castor Oil, Raw Shea Butter, Manuka Honey & Mafura Oil, and African Black Soap. Newer ranges such as the Bond Repair Collection and Scalp Care Collection are also available for more targeted hair concerns.

According to SheaMoisture's official website, the brand's products are paraben-free and naturally infused. For individual ingredient details, we recommend reviewing the full ingredient list on each product page before purchasing, particularly if you have specific ingredient sensitivities.

Yes. SheaMoisture offers a dedicated baby range covering wash and shampoo formulas, and a separate kids line that includes wash, conditioning, styling, and treatment products. These are labelled and sold distinctly from the adult hair and body ranges.

Yes. Alongside hair products, SheaMoisture carries body washes, bar soaps, body lotions, scrubs, massage oils, facial moisturisers, cleansers, and face treatments. A deodorant category covering antiperspirant and whole-body formats is also part of the brand's lineup.