TONI&GUY Products & Haircare

Brand story

About TONI&GUY & Popular Ranges

TONI&GUY is one of the world's most widely recognised names in professional hair care, with over 60 years of expertise in hairdressing and education. The brand operates more than 750 salons across multiple countries, building on a reputation for technical excellence, creative direction, and ongoing investment in hairdresser training and skills development. The TONI&GUY retail hair care offering centres on LABEL.M, the brand's own professional product line developed by the TONI&GUY creative and session team.

LABEL.M covers shampoos, conditioners, treatments, and styling products designed to replicate the results of a professional salon appointment at home. The collection includes the Diamond Dust range, which features Microfine Diamonds as an ingredient for an enhanced shine finish, making it a standout option within the broader LABEL.M portfolio. TONI&GUY holds the position of official session styling team for London Fashion Week, a role that places the brand at the forefront of the professional hair industry and reflects the high level of creative and technical skill within the TONI&GUY team.

This backstage presence at one of the world's major fashion events also informs the styling sensibility behind the LABEL.M product range. For those seeking professional-grade hair care at home, the TONI&GUY LABEL.M range offers a practical way to access salon-informed formulas and techniques. Whether you are looking for everyday shampoos and conditioners or targeted styling products, the range covers a broad spectrum of hair care needs.